Loyal customers are the lifeblood of a successful business, but they are more than just people who are excited to purchase from your shop. Instead, they can be a very strategic and powerful effective marketing tool to help you reach new markets and grow your business. Converting your customers into brand evangelists is not as hard as you might think. Here are a few tips that will take customer loyalty to the next level:
Give Your Customers an Incentive
One of the most effective ways to create brand evangelists is to give them a reason to become one. If you provide an incentive to your past customers it will make it a lot easier to share your shop and brand with their friends and others.
One of the best ways to do this is to provide something as simple as a coupon or discount on if they share your brand. Adding a small business card that says they will receive a coupon code for their next purchase if they share your product with a specific hashtag and tweeting your brand.
Stay Engaged With Your Customers
Another way to convert past customers into brand evangelists is to always stay in touch with and create a connection with your customers. With social media, it is easier than ever to keep customers connected to your brand. Always re-tweet positive things people say about your brand, reply to your followers from time to time, and make your customers feel special.
Don’t Forget Branding
No matter what you do, it is important not to forget about your brand and to always include branding with your product. Micro-labels are a great way to include your brand on clothing items or accessories. Sending out a business card with everything you ship, and always having your packaging complete with branding is important.